Annual Corporate calendar
This is project is a calendar reimagined. By putting interactivity at the core of this project, a series of games, short stories, activities can be found in this handy calendar. By receiving this box, the user can open is, fold it halfway and even cut out paper dice, game chips to play the games. Every page is crafted with the Toyota user in mind. Giving life and breath to daily life experiences between the driver and his / her Toyota. Besides the calendar, an electronic email direct mailer was sent to receivers of the calendar.