LGI disruptive fund

digital campaign 2017

The LGI digital campaign promotes its newest disruptive fund. By using the concept of time and the words "today" and "tomorrow" illustrates the immediate nature of the fund, the end rewards the disruptive fund will bring. The entire series features a subject close to the target audience's hearts, their children. Giving an idea of how their child's future will look like with the potential of technology, creates a sense of urgency to invest in the current technology right now.