world cities summit 2018

The corporate colors of the event are used in the various illustrations and typography style. Building a strong and distinct identity is important for the event as it represents the innovation and bright ideas in the construction and building sector all over the world. The globe features a micro village with Singapore's iconic landmarks and symbolic infographics representing values of this trade. The gradient is a good balance to bring depth to the use of icons. The dots in the background represent the blueprint and plans of nations and their architecture.